Have you ever experienced this frustrating scenario? You’re speaking with a potential client and deliver information or an answer they don’t particularly like. Dissatisfied, they insist on speaking to a manager. The manager then provides essentially the same response, yet the client quickly accepts it without further issue…
We’ve all been there, and it’s incredibly frustrating. It wasn’t necessarily that you said the wrong thing; it was how it was said. The difference-maker in this situation is authority—and authority comes directly from confident delivery. Confidence conveys authority, makes your statements more credible, and often outweighs even the best-crafted scripts or responses. In this article, we’ll explore how and why confidence is such a crucial element in successful client interactions and how you can strengthen your own delivery to improve your sales results.
